Animating for social change

By Nasubo Ongoma |

Pictures excite, right? When we move them in succession, we get animations, it’s captivating! When properly used increases one’s level of understanding and may lead to a social change1,2. This is because animationsappeals to our psychology (by creating mental models) and as a result brings change.

Our research3,4revealed that citizens do not have sufficient skills to use the ICT tools adopted which leads them to use intermediaries. When then will they learn how to fully utilise e-government platforms? First step, 1) Communicating about the platforms and 2) how they can be applied in our everyday lives. So how do you do this? At the backdrop, remember, citizens complained that they were also afraid of using these tools. We took this as a challenge and developed cool animations to introduce e-government platforms.

https://www.youtube.com/watch?v=5_6iqo5sdv8

We addressed citizen concerns in two ways, localisation and inclusivity. Having the video embedded in two languages in closed caption (English and Swahili, with the default in Swahili) and 2) to also include those living with hearing impairment.

We addressed citizen concerns in two ways, localisation and inclusivity. Having the video embedded in two languages in closed caption (English and Swahili, with the default in Swahili) and 2) to also include those living with hearing impairment.

https://www.youtube.com/watch?v=AqdnZrE6M_c

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