The Coordinator of Initiative for Rural Development – Uganda, Bbala Eric has advised local citizens to invest time and resources in acquiring knowledge on financial literacy so as to uplift their livelihoods. “We are poor because of ignorance for instance when we go to invest we invest in poor breeds of cattle. People in the developed countries have a lot of information on savings, investments, planning for old age, credit management and financial service providers among others,” Said Bbala while appearing on the orukurato live radio discussion on 20th December, 2014 to discuss issues of financial literacy.